• In an industry with attractive dynamics, the Soch business model is both proven and scalable
  • At an average Soch store, you'll carry over 1000 different styles across product categories
  • Soch disrupts the seasonal fashion convention and adds new inventory every fortnight
  • Soch collaborates with over 100 of the top vendors and manufacturers
  • Soch offers comprehensive support and training to the franchisee and personnel


  • FOFO model (Franchise Owned Franchise Operated)
  • As a franchisee you will bear the capex and operational expenses
  • Soch will be responsible for all advertisements and promotions


  • Deposit the rent (IFRSD) to the store's landlord
  • Interiors on actuals is executed by Soch
  • Refundable Stock Deposit of Rs. 1500/SFT on Carpet Area (Refundable at the end of the tenure)
  • Stock will be sent to the Franchisee on "Sale or Return" basis


  • Rent + CAM + HVAC
  • Salaries - No. of staff as per Soch's directions
  • Credit Card Commission
  • Electricity
  • Miscellaneous & other incidental expenses


Q. Is there another franchise model besides FOFO?

A. No, the only franchise model we have currently is FOFO (Franchise Owned Franchise Operated).

Q. Will I have an exclusive territory?

A. Currently the brand doesn't sign exclusivity in any of our contracts and we don't intend to do so in the future.

Q. Should prospective franchisees have some form of business background?

A. Not necessarily, but a business background will help the franchisee to understand better the Soch method of operating.

Q. How much training is provided by Soch?

A. We will help with the recruitment by screening applicants and interviewing prospective employees. Thereafter, we will conduct the initial round of training for all the staff. Periodically, we will polish the skill sets of the staff, however, another full round of training will be done only at the request and expense of the Franchisee.

Q. What is the term of the Soch Franchise Agreement?

A. 5 years.

For any further queries, reach out to franchise@soch.in


  • Step 1: Do your Research/Site Selection
  • Your first step into the Soch franchise system is to read through the franchise presentation that you have received. Fill in the application form in order to proceed to the next stage.
  • Step 2: Visit to the Headquarters
  • Once we receive your application, we will introduce you to the Soch franchise system and give you an overview of the business, to understand your level of interest in owning a Soch franchise, territory availability and initial qualifications.
  • Step 3: Interior Budgeting
  • A comprehensive interior budget cost will be shared. Approximate budget towards interiors will be given by Soch. We will send the final plans along with the budget.
  • Step 4: Signing of the MOU and making deposits
  • Fill in the MOU documents. All deposits mentioned in the MOU have to be received by the Soch for the initiation process of the fit-out work.
  • Step 5: Review of the Franchise Agreement
  • We will share the detailed terms and conditions in the franchise agreement draft for your review. The draft copy will be emailed and the hard copy will be sent for your signatures.
  • Step 6: Staff Recruitment & Training
  • HR team will work closely with you to review the CV, conduct interview and choose the right staff. We will ensure that adequate training is given to your staff.
  • Step 7: The induction Programme
  • Franchise Induction Programme will be conducted at the headquarters.


We welcome you as a new member in the growing Soch franchise network.

You are now well on your way to starting a successful business!

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